Content

Presentation pitch to a materials and storage handling business to convince them to move from traditional marketing to content marketing.

Sketched and re-designed fleet of education collateral based on customer and client feedback.

The challenge was to develop a content strategy pilot for a materials and storage handling company that was still focused on traditional marketing tactics.

The editorial calendar provides the launch point for jumping feet first into content marketing.

Created presentation, developed and pitched content strategy to the largest client of 400,000 members. Communications are B2B and B2C. Responsible for strategy development and stakeholder pitch for each omni-channel campaign per quarter and mini-content campaigns per month.

Our team wanted try to new ideas on social media. The company position was more risk-averse than we wanted to be. At the time, the retail/consumer line of business was less restrictive and loosely governed. Based on that landscape, I proposed to try a new strategy - one that was content-focused rather than product-focused. The goal was to illustrate to executives that we would gain more followers by promoting content our customers wanted to read and answering the questions they had.

We were breaking in to a new government market segment. The client was very conservative and hesitant to jump in to social media. Based on risk and regulations, I developed a content strategy for launching a blog and presence on Facebook. The final report shows a big appetite for this content and a great potential in this audience demographic.

Provided art direction and content for a suite of digital and print collateral required for a large RFP. Collateral for this product had never been created, so we were starting from scratch at the last minute. I wrote and worked with five different designers to design materials in two weeks.

Materials had to meet many specifications listed in the requirements documents and could not conflict with the company brand.