I am always amazed at what I learn from user interviews.
Users didn’t see the immediate value, which confirmed low registrations, which challenged the engagement strategy.
A usability study on an editorial and resource-heavy website, uncovered that the main reason users visited the site was to find and download a contractual document that was BURIED on the site.
Despite heavy competition in personal health monitoring products, apps and services, there remains a huge appetite for tracking and predicting events.
Motivations behind health issues people track and usability of apps, give intel about how to approach patient compliance.