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With a BA in Psychology and a minor in Astronomy, I’ve always been fascinated by extraordinary experiences. My background is in marketing communications and engagement strategy.
For the past 10 years I’ve worked in the health care space. I manage digital engagement campaigns and am a key captain in developing the business requirements and implementation strategy for product-related triggered and automated, targeted omni-channel campaigns.
I’ve always asked, “Wait, but WHY?” Through UX, I can explain why the “why” is important and which processes we can implement to begin to answer that question.